Flock of sheep

The issues animals face for clothing 

What are the Issues?

Billions of animals are used by the fashion industry every year. Some are caught from the wild, others are kept in factory farms, suffering fear and pain throughout their lives before being cruelly slaughtered when it’s no longer profitable to keep them alive, or when they are big enough for their skin or fur to be used.
But it 
doesn’t have to be this way. 

Minks in a cage

Fur

The breeding of fur animals as well as trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary


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Cow skin for the leather industry

Leather

Brutal practices persist within the domestic and wild animal leather industries


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Exotic Leather

Exotic Leather

A life of horror, for some it is ended being skinned alive. We can change this!


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Geese

Down

Did you know that over 600 million geese and over 3 billion ducks are raised for consumption annually?


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Angora rabbits

Angora

Angora rabbits endure a lifetime of torture hidden away for their soft fur


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Alpaca Wool

Alpaca Wool

Distress and fear during the shearing of Alpacas for their fine fur 


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Cashmere goat

Cashmere

How cashmere goats endure pain and suffering for their fine fur undercoats used in luxury textiles


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Mohair goat

Mohair

Curly haired mohair goats endure repeated exposure to cruel sheering processes and painful mutilations for fashion products


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Pledge to Wear It Kind!

Kinder fashion starts with you.

Wear your values. Wear it Kind. 

Take The Pledge!

Find out more

Take action

Animal-friendly fashion starts with you

Together, people, designers and brands can build the ethical fashion movement, ensure animal protection is a key priority!


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Child with a lamb

How to Wear it Kind

A shopping guide for compassion in fashion by FOUR PAWS


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